Ryan Yu
Ryan Yu

I'm Ryan. I've spent my career building consumer products where the true lever is trust: making a twelve-year loan understandable on one screen, sending a gift without spoiling the surprise, keeping marketing and promotions systems from contradicting each other in front of 1.4M customers.

Now commerce is changing hands. Agents will transact on our behalf, and the rules are being written in real time - but consumers aren't in a rush to hand agents their card and their authorization, and they're right not to be. The bottleneck is trust.

I want to close that gap. Agents earn their place three ways: transparency, so you can see what a choice costs before it's made; virality, so every person an agent helps can bring the next; and consistency, so the system keeps its promises - to you, and to the merchants whose rooms it enters. Get those right and commerce moves at the speed of intent. That's the work I want to do.

Three things I've built

The research behind this: the Agentic Commerce & Payments LandscapeWhat shipped, what didn't, and where the real gaps are.